Crypto-related developments also featured in US stock market news today. PayPal launched a $1.386 million Bitcoin holiday sweepstakes for eligible US customers, adding a high-profile promotional layer to its existing digital asset strategy.
The campaign runs from November 17 through December 21 and will award Bitcoin prizes to 1,008 winners. Six participants can win $100,000 in BTC each, while others receive smaller amounts. Users gain entries by buying supported cryptocurrencies such as Bitcoin, Ether, Solana, Litecoin, Chainlink, and Bitcoin Cash through PayPal, subject to weekly limits. A no-purchase mail-in option also allows participation, in line with US sweepstakes rules.
The promotion follows earlier steps by PayPal to integrate digital assets into its platform, including crypto trading, “Checkout with Crypto,” and the launch of its PYUSD stablecoin. While the sweepstakes does not move stock indices directly, it illustrates how large payment firms continue to link retail engagement, crypto adoption, and financial services innovation within the broader US market today.