How Dow Jones thinks about its growth strategy

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Emma O’Brian, senior vice president of strategy for Dow Jones, spoke on The Publishers Podcast about how it looks to grow in the future.

There are a lot of changes that we’re going to see in the coming years. Even if we start thinking about the election and the retrenchment of news organisations, to really thinking about the growth strategy, it was clear that so much of our audiences, or our desired audiences, were getting news on platforms like Tiktok and Instagram and even other platforms that are not in the same breath.

So it’s probably no surprise that that very visual audience really needs good news, and needs good journalism. And so the old pivot to video that 10-15 years ago became a joke… I think it’s back in a different way. Maybe it’s dressed up, and we have to be back in vertical video…this has got to be much more dynamic and much more friendly for those different platforms.

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