As India’s affluent investors grow more discerning, there’s a clear pivot away from off-the-shelf mutual funds to more customised, high-conviction strategies offered by Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs). In this exclusive interview with Fortune India, Prashasta Seth, CEO of Prudent Investment Managers LLP, explains how HNIs are now seeking deeper engagement with concentrated themes, private market access, and structured strategies. He decodes the behavioural shift towards embracing illiquidity in return for differentiated alpha.
‘HNIs ditch mutual funds for high-conviction AIFs and PMS bets’
view original post