Covered Call ETFs Are Hot. Is This New Fund Worth Buying?

Exchange-traded funds (ETFs) have transformed the investment landscape, offering a cost-effective, diversified way to gain exposure to various asset classes, from stocks and bonds to commodities and real estate. 

Traded on exchanges like stocks, ETFs combine the flexibility of individual securities with the broad diversification of mutual funds, appealing to both novice and seasoned investors. Their low expense ratios, tax efficiency, and liquidity have fueled their popularity, with global assets under management surpassing $10 trillion in recent years. 

A newer trend capturing investor attention is the rise of covered call ETFs, which aim to generate income by selling call options on underlying securities. These funds appeal to income-focused investors, particularly in volatile or range-bound markets, as they collect option premiums to boost yields while holding diversified portfolios. 

However, their capped upside potential and sensitivity to market swings have sparked debate about their long-term value. As these strategies gain traction, a brand-new covered call ETF has entered the market, prompting curiosity. Is this latest offering worth buying, or should investors approach with caution?

VistaShares Target 15 USA Quality Income ETF (QUSA)

Launched in May 2025 by VistaShares, the VistaShares Target 15 USA Quality Income ETF (NYSEARCA:QUSA) is an actively managed covered call ETF designed to deliver enhanced income and capital appreciation. QUSA invests in a core equity portfolio of U.S. large-cap stocks, selected for their quality — strong fundamentals, consistent earnings, and manageable debt. 

The fund employs a covered call strategy, selling out-of-the-money call options on its holdings to generate premium income, which is distributed to investors monthly. This approach aims to provide a high yield while maintaining some upside potential, balancing income generation with moderate growth. 

Unlike index-based covered call ETFs, QUSA’s active management allows its portfolio managers to adjust stock selections and option strategies based on market conditions and risk profiles, potentially optimizing returns in varied environments.

While specific holdings for QUSA are not fully disclosed due to its recent launch, the fund’s strategy focuses on “market leaders” — companies with robust earnings, low debt, and attractive valuations. These may include blue-chip names in sectors like technology, healthcare, and consumer goods, though the fund avoids over-concentration in any single sector. 

The Plan to Make Investors Money

Currently, QUSA’s assets under management (AUM) are modest at around $9 million given its nascent stage. The fund’s expense ratio, though not yet widely publicized, is 0.95%. This is higher than many other ETFs, but it’s not unreasonable since it reflects the costs of active management. It is similar to another recent VistaShares covered call ETF, the VistaShares Target 15 Berkshire Select Income ETF (NYSEARCA:OMAH). 

QUSA’s option overlay seeks to enhance yield, targeting a distribution rate of 15%. However, this rate depends on market volatility and the amount of premium income generated. The fund’s active approach may offer tax advantages, with some distributions potentially classified as return of capital, reducing immediate tax liabilities for investors.

QUSA’s goal is to provide a stable income stream while mitigating downside risk, making it appealing for retirees or conservative investors seeking consistent cash flow. However, its reliance on options introduces risks, including limited upside in strong bull markets and partial protection during sharp declines. 

The fund’s performance hinges on the managers’ ability to select high-quality stocks and time option sales effectively, which requires skill and market foresight.

Should Investors Buy QUSA?

Given QUSA’s recent launch, it lacks a performance track record, making it difficult to assess its effectiveness. While its strategy is promising, the absence of historical data on returns, volatility, and distribution consistency poses a challenge. Investors may benefit from waiting  six to 12 months to evaluate QUSA’s performance, management execution, and AUM growth. 

For now, those interested in covered call ETFs might consider established funds with proven records, like JPMorgan Equity Premium Income ETF (NYSEARCA:JEPI) or Global X NASDAQ 100 Covered Call ETF (NASDAQ:QYLD), while keeping QUSA on their watchlist. Patience could reveal whether QUSA delivers on its income and growth objectives, making it a safer bet for future investment.