Axis Mutual Fund introduces ‘Micro-Investment’ to attract first-time investors

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While the feature currently works only with monthly SIPs, the fund house clarified that SIPs in general can be structured as daily, weekly, or monthly depending on the scheme. Monthly frequency has been chosen for Micro-Investment to keep the process simple for first-time investors.

Axis Mutual Fund has launched a new ‘Micro-Investment’ feature that allows investors to start investing with amounts as low as Rs 100 per scheme, a move aimed at lowering entry barriers for individuals hesitant to begin their investing journey.

The feature, available only through monthly SIPs and in select schemes, enables investors to spread small amounts across multiple funds to understand diversification and market behaviour.

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According to the fund house, the initiative is targeted at newcomers who often delay investing due to uncertainty about which schemes to pick or how to assess risk. By letting investors allocate even Rs 1000 across up to 10 schemes, the platform is designed to encourage hands-on learning. This feature is open for all Axis AMC schemes.

B Gopkumar, MD & CEO, Axis AMC said with the Rs 100 per scheme, the feature empowers people with the power to start their financial journey without fear. “Micro-Investment is not just about small amounts, it’s about consistency, discipline and big learning where you start small and aim to achieve big – the foundation for long-term wealth creation. With Micro-Investment, Axis Mutual Fund reinforces its position as a pioneer in simplifying and educating India’s investing community,” he added.

While the feature currently works only with monthly SIPs, the fund house clarified that SIPs in general can be structured as daily, weekly, or monthly depending on the scheme. Monthly frequency has been chosen for Micro-Investment to keep the process simple for first-time investors.

On switching between schemes, Axis Mutual Fund clarified that exit loads will remain scheme-specific. Investors closing a SIP in one scheme and shifting to another would still be subject to the exit load rules of the original fund. Many schemes waive exit loads after a certain period, which aligns with encouraging longer investment horizons.

Although Micro-Investment is positioned primarily as an educational tool, Axis Mutual Fund in response to a query by Moneycontrol said that the returns remain dependent on compounding and market performance. Even small and regular contributions can accumulate over time, especially when started early.

The feature, accessible through the fund house’s website in a three-click process, adds to Axis AMC’s range of digital tools aimed at easing the entry of new investors into mutual funds.

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