Luxury Titan Bernard Arnault Is Pushing World Leaders to Avert a Trade War

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PARIS—President Trump’s efforts to secure a trade deal with the European Union have the help of an old, powerful friend: Luxury titan Bernard Arnault. The LVMH chief has spent recent weeks shuttling between Europe’s capitals—meeting with German Chancellor Friedrich Merz and Italian Prime Minister Giorgia Meloni—pressing them to agree to a deal along the lines of the one Trump reached with Japan this week.